Trends in Public Relations

From artificial intelligence to ethics and diversity: current and future trends in PR are set to include the following: AI is still a while away It is almost impossible to avoid the subject of AI in any industry, with the PR sector being no exception. It seems that every article focusing on PR trends published last year had some mention of AI and how it will affect the comms sector. There is, however, still lack a clear understanding of exactly how it will impact on the future of the profession…

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