Linkedin has become an important social network for the construction of professional relationships; in fact, it is an excellent filter to get human talent. Whether you want to generate a good impression as an executive or autonomous corporate, it is important that you start building a good reputation on this platform. Today we explain in a very simple way some of the steps you have to complete if you decide to do personal branding on Linkedin.
It is believed that this social platform has had a little-accelerated growth compared to Facebook or Instagram, but far from this hypothesis, Linkedin is one of the most important networks in the corporate world. Note that, by January of this year, it already had more than 500 million users, with 50% active daily.
And 28% of all Internet users are already making a living on LinkedIn, which means that they are taking the lead in the online world. For a long time it stopped being a secondary network, now to make itself known in the professional world it is necessary to be there.
Do you have any idea where to start?
Tips for personal branding on Linkedin
Be clear that it is a not so personal social network
In case you have not noticed, there is currently a social network for everything, that is, we have Facebook and Instagram to socialize and have a fun time, Twitter to learn about recent news and trends around the world, Snaptchat to allow yourself to be a little jovial and spontaneous, in short, we must learn to differentiate what each platform can help us with .
In the case of Linkedin, it is clear that it is a social network that allows us to scale up in the professional and business environment, so it is not advisable to behave in the same way as you do in the rest of your social profiles.
Therefore, all the content that you are going to share within this community should be related to your achievements, opinions, etc., that is related to your professional side.
Being social, but not so much, is the key. Or, better said, being professionally sociable is what will allow you to project your profile correctly and take the road of branding on Linkedin.
Optimize your profile as you’ve never done it before
“There is no second chance for a first impression. ” Human beings judge someone after having the first contact with something or someone, and that applies to anything in this life; for a product, service, food, person, place, etc.
In the case of profiles of social networks, the issue is no different; In fact, the first impression on the Internet has a critical weight in the construction of a brand. Above all, because we do not have the power to touch or look personally, that makes the matter much more complex.
That’s why in building your profile, you have to make an effort to be as clear as water, but as concrete as concrete. You wonder how I achieve it. First, I would recommend that you add keywords related to what you want to project in your profile. And secondly, let all your profile answer these questions:
- Who you are?
- What do you do?
- What can you do for me?
- Can I verify that what you do, do you do well?
- Who can prove that your experience is real?
For online consumers, references, comments or opinions of other customers, it is important to make a purchase decision. And, when doing personal branding on Linkedin, exactly the same thing happens.
For those who read to you, follow you or are interested in collaborating with you, it is important to confirm that the information you have on your profile is real.
Use the press to project your profile and knowledge
You may feel that creating a blog in WordPress or Blogger is very early or you do not have the resources and time to maintain a blog for the time being. But it is important that you know that the content generated in this format is important.
Pulse can help you in this important task of doing personal branding on Linkedin because it is a platform to create a publication in the same format as a blog spot.
Make content marketing and LinkedIn is just, it is important to project your image, professionalism, and expertise in the sector in which you want to highlight. So start creating publications with topics of interest to the type of audience you want to target, be colleagues to ally or companies to hire your services.
Make your extract say everything about you in a couple of lines
Do you know the meaning of Elevator Pitch? It is an Anglicism widely used in the world of entrepreneurship and networking, in a metaphorical sense represents the situation in which, during the trip in the elevator, you convince someone to collaborate or invest in your venture.
Now, if we take it as a principle to do personal branding on Linkedin, you must position yourself in the extract that is in your profile. This should say exactly what you want to project, but in a summarized way, something is called extract.
It is as if it were the title of a publication, this usually is responsible for arousing the interest of readers, if the title does not offer anything good, the reader will not finish entering the full article. If your excerpt is not interesting or you do not know how to summarize what you do, your potential collaborators or allies will not invest much time in your profile.
Take time to join groups and work on your contact list
The last key that I give you below is, perhaps, the one that gives the most value to your personal branding campaign on Linkedin. But first of all, keep in mind that the growth of your image in social networks will not be done from one day to the next if you bet on the organic option , you have to work for a while every day until creating the network of contacts that will help you catapult yourself as a reference in the sector.
The groups are also important because they allow you to participate and add your value judgment on different topics, a situation that exposes you to an immense community, which like you, are looking for commercial allies, collaborators and even, looking for where to invest their money.
In the construction of your personal brand you must commit yourself a lot to get results in the medium or long term, so be patient and persist to get the results you expect.