FORMS OF FRANCHISING

FORMS OF FRANCHISING

Franchising is a way of organizing a business in which a large company (the owner of a brand name – the franchisor) transfers the right to conduct business on its own behalf, technology, know-how, tools and business model for a certain reward to another company (franchisee). Both companies operate in one bundle for the benefit of their own business. A franchise is interested in supporting a major partner and its trademark, which consumers already know and love, therefore, it ensures the turn of customers immediately after the opening of the…

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