Innovation or Strategy?

Two of the words most used in the business environment today are innovation and strategy. We have commented so much about them that when a business leader is looking for something different says: I want something innovative, or something more strategic. They have been discussed so much that we have come to debate which is more important than the other or which must be the one that prevails today. Innovation and strategy are no substitutes for each other. Successful companies locally and globally devote resources to both.

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