Branding is one of the most important aspects of any good marketing strategy – neglect it and you run the risk of making a negative first impression on potential consumers.
An article in Brandingmag defines branding as a marketing practice whereby a company creates a name, sign or symbol that is easily identifiable as belonging to the business. What many companies fail to recognise is that by neglecting their branding, they are still creating an impression – usually a bad one.
If you want to make a good first impression and show the ways in which your brand is distinguishable from your competitors, here are three ways that investing in good branding could benefit you.
It communicates your message
Branding is not only about creating a pretty logo but also about engaging your consumers from the off and letting them know what your brand is all about in a quick and concise way. It is the first engagement with your customer and needs to be designed to pull them in, showcase your product, and leave them wanting to find out more. This is why many brands use short, snappy taglines in their initial contact alongside an engaging logo. Once the customer has seen the initial concept, they should want to research and discover more about the brand.
A Gloucestershire branding agency such as http://www.reallyhelpfulmarketing.co.uk/brand-development/ knows that the branding of a credible company will increase recognition in the sector. Your logo will be instantly identifiable as belonging to and representing your company. In this way, the business value can increase, as it highlights trust, credibility, and an established place within the industry.
Good customer engagement
Having a brand that promotes good customer engagement is an invaluable asset for any business, whether a startup or an established business. Consumers do not want to encounter a faceless brand but a personal service. If you communicate personality, warmth and good customer engagement within your brand, you can rest assured that your consumers will give you loyalty in return.
Studies show that people are likely to listen to the recommendations of their friends and family; therefore, investing in good customer engagement could mean that you get a lot of free advertising from your existing consumers.