Landing pages are often underutilised or used incorrectly, but when applied in the right way, they offer a website owner many benefits. Here’s why every website should make use of landing pages.
According to Hubspot, creating landing pages lets you easily target your audience, offer them something of value, and convert a higher number of visitors into leads. With more leads coming to your site, you increase the chances of conversions.
Landing pages are a really effective way to find out more about your leads and converters. By asking for information on your landing page, such as contact details or demographics, in return for an offer, discount or free information, you get to know who your customers are, and what kinds of products or information they’re interested in getting from you.
Analysis of campaigns
By introducing landing pages on your website, you can analyse which offers or campaigns are proving to be the most effective, and which types of consumers are more likely to engage with your brand. This is really useful information that can steer future marketing campaigns and help you understand more about consumer behaviour.
Use with other marketing channels
Landing pages that have been designed by experts, such as http://www.rycomarketing.co.uk/web-design.html, who offer web design in Belfast and elsewhere, can be used effectively in conjunction with other marketing channels. They can be shared in social media, linked to in PPC ads and added into email campaigns.
The advantage of adding landing pages to your website is that they can enhance the user experience. Since landing pages provide focused information that is tailored to a person’s search, this means they’re getting exactly what they searched for. This focused messaging is more likely to generate conversions. When people have a better user experience, they are also more likely to link to your content or share it with others, further increasing awareness and your reach to wider audiences.
Promotion of multiple products
If you sell a wide range of products, promoting them on a single page is not likely to generate the audience interest you require. Instead, by using individual landing pages dedicated to each of your products or services, you can target segmented audiences based on interests, and increase the likelihood of conversions. It’s also a great way to offer localised content.